5/04/2008

A Look at Free Comic Book Day

Free Comic Book Day has come and gone. I'm mostly skeptical about the event's ability to bring in new readers. Much of its success or failure depends on the particular retailer's ability to attract people who would usually not step into a comic book store. There are three of them within a block of each other at Brisbane's commercial center. One didn't bother to participate. The second allowed only one free comic per shopper. The last hung balloons on the walls to lure customers up to its 3rd story entrance. While business was brisk, it didn't seem like anyone besides the usual comic book crowd was shopping inside. I thought I'd evaluate three books for their ability to attract potential readers.

IGNATZ, published by Fantagraphics.
IGNATZ

I'm pleased to see this book being offered during FCBD. None of the material is self-contained, but excerpts of much longer stories. As a sampler it's pretty much what I would expect from a high-end art comics line published by Fantagraphics, which is to say it's good, mostly non-genre work. David B's autobiographical Epileptic was a masterpiece of surreal storytelling. His sequel Babel, which continues to record the mental deterioration of his older brother, seems no less accomplished. Another intriguing feauture is Kevin Huizenga's stories of everyman hero Glenn Ganges (Also published by Drawn and Quarterly). So is Richard Sala's gothic retelling of a classic fairy-tale in Delphine.

All of the stories are worth examining further, but your mileage may vary. A certain aesthetic can be found in most of the comics: The solid, organic, line-work, the monochromatic coloring, the six-panel grid, and the European-leaning definition for "international." It doesn't showcase flashy black and white manga-style, or cute anthropomorphic art. Unfortunately the cheap printing quality doesn't do it any favors. The IGNATZ acronym feels clumsy and pretentious. I doubt this comic book line will attract readers who aren't already familiar with Fantagraphics' output, but those who are beginning to explore the medium beyond the confines of formulaic entertainment will want to read it.

DC Universe 0, Published by DC Comics.
DC Universe 0

Technically not an FCBD offering, but the retailer was giving it away. I'm obviously not the first to say this, but DC's and Marvel's super-hero lines have difficulty pulling in new readers. What do you expect when the publisher chooses to advance a convoluted shared universe mired with decades worth of continuity? DC Universe 0 is structured like a movie trailer: A short teaser is followed by a portentous full-page ad tying the story to the upcoming crossover event Final Crisis. DC's biggest names are under threat: Superman, Batman, Wonder Woman, Green Lantern, and the Spectre (So what else is new?). A super-villain society is formed that worships a dark new god. And a long-dead hero returns in a flash of lightning.

if you don't get the references, then you're not hard-core enough. The person this is meant to appeal to, other than the longtime fanboy, is the older lapsed reader - someone who's at least been around since Crisis on Infinite Earths and has been out-of-touch. I'm sure there are plenty of them out there. Heck I'm one of them. And no I'm not really interested in returning from the look of things here. It's all too depressing just thinking about it.


Amelia Rules! by Jimmy Gownley.
Amelia Rules!

Hey, a comic book that's meant for kids. Appropriately cute artwork for the target audience. According to its creator Jimmy Gownley, he is abandoning the pamphlet format for paperback, which is a better fit for the bookstore market (news source here). The lead story is surprisingly weighty because it ties in with a larger work about a reservist father drafted to fight in Iraq. Unfortunately the subject-matter threatens to crush any forward momentum. As the characters try to make sense of a war they cannot understand, the number of talking-head panels increases, and the info-dump eventually grinds things to a halt. If the execution isn't quite successful, I imagine that children grappling with these very issues will find it relevant. Not the most whimsical material for its intended demographic.

Some Notes:

I'm dissapointed that none of the retailers I visited stocked copies of Gegika. That would have made an excellent stylistic contrast to IGNATZ, and a counterpoint to the more mainstream Shonen Jump. The latter book's excerpts should be familiar to its readers, but otherwise mostly confuse the uninitiated, except for Slam Dunk, which Viz seems to be banking on as its next hit. I didn't need to pick-up All Star Superman #1, already owning a copy. It's a logical choice - being largely free of the trappings of the DC Universe, and revisiting Silver-Age concepts familiar to the general public. It's well-written and drawn, but I doubt it will interest anyone who thinks Superman is old-fashioned, and the whiff of nostalgia inevitably creeps into the story. I also glanced at Tiny Titans #1, which was something of a disappointment. It's funny and cute, but unless the six year olds this is aimed at are fanboys themselves, many of the jokes are going to go over their heads.